Analyzing the Social Web
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.
Art Theory for Web Design
This book introduces essential concepts of color and design theory with the web in mind. Technical issues of coding and accessibility are addressed from the beginning to allow for immediate experimentation with the visual interface. Each design concept is illustrated with artistic examples, sample web pages, and related usability issues so readers understand how these principles should guide basic choices in web design. For web designers who are looking for a foundation in art theory.
Computing with Social Trust
'Trust' is used in a variety of ways in computing literature, and social trust is emerging as an important computational problem. In open, distributed systems, like the web, people and organizations can be anonymous and trust and reputation become important.
Computing with Social Trust brings together a collection of important work in computing social trust from computer science and related disciplines. It is divided into three major sections. The first addresses theory, behaviour, and trust management, covering social analyses of how people develop trust, the dynamics of trust relationships, and systems for trust management. The second section describes algorithms and methods for computing trust in social contexts. Social networks, profile similarity, and participation in online communities are all potential sources from which trust can be computed. The final section contains applications that use trust, such as recommender systems, website access control, and email filtering.
Trust on the World Wide Web
The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. Trust on the World Wide Web: A Survey is a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: trust in content, like webpages; datal trust in services, like peer-to-peer systems; and trust in people, originating in web-based social networks. Trust on the World Wide Web: A Survey also reviews applications that rely on trust and address how they utilize trust to improve functionality and interface. Trust on the World Wide Web: A Survey is an ideal reference for anyone with an interest in trust within the context of the Web. It examines how the Web breeds interaction between a variety of entities - people, services, and content. It asserts that trust is a critical component for these interactions, and as the science of the web progresses, so too must the understanding of trust in a Web environment.